An exciting moment from Madison Square Park, New York, where the U.S. Open experience went beyond the court. IBM created an immersive fan activation with the AI Sports Club, inviting visitors to challenge friends in dynamic, AI-powered ping-pong matches—complete with real-time playful visuals from their live game data. Huge thanks to the incredible teams at […]
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Fan engagement at its finest! SPACECUBE was thrilled to collaborate with Birmingham City Football Club to create this innovative fan engagement zone. Using SPACECUBE’s Build System, the fan zone was designed to offer an unforgettable experience for fans before, during, and after games, enhancing their loyalty and deepening the connection with their team. Our modular
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Enjoy the LEGO experience in Pit Stop Park at the F1 Australian Grand Prix! Two creative LEGO brand experiences have been created, one a LEGO Pit Shop by Rockstar Management and the other a brand activation by Unit 9. Play onsite or take home a piece of the F1 action and build your very own LEGO
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With one of the best views of the F1 Australian Grand Prix and an impeccable finish inside and out, The Precinct Hospitality continue to elevate their premium hospitality experience. This three-storey modular structure has been built using SPACECUBE’s Build System, including standard cubes, curved mini cubes, roof terraces, stair modules and integrated ceiling battens and
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Located on the main straight, 330 Club returned to the F1 Australian Grand Prix with an extra level of modular space! This large hospitality facility had the capacity to provide a number of innovative features within the structure. These included private commentary boxes, a seamlessly connected kitchen for catering by the Atlantic Group and an
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SLIPSTREAM | One of our long-time favourites at the F1 Australian Grand Prix! Returning for its 4th year and always a fan favourite, this large hospitality facility has been built using SPACECUBE’s Build System. This relocatable and reconfigurable modular structure is positioned on a narrow piece of land between Albert Park lake and the track.
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CASA FERRARI | For the fourth year running, the Bastion team has outdone themselves at the F1 Australian Grand Prix with Casa Ferrari. Each event structure surpasses the last, setting new standards in innovating brand experiences. Ferrari continues to push the boundaries of cutting-edge technology on and off the track and we are thrilled that
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“The Waiting Workforce” is a collaborative art installation by J P Morgan and Aardvark Studios supporting individuals with criminal records (1 in 3 Americans) who are struggling to find employment. The art exhibition was housed in the National Constitution Center in Philadelphia using SPACECUBE’s modular building system. We were excited to be a part of
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SPACECUBE was excited to be involved in this innovative QuickServe store for AiFi at this year’s Australian Open. This pop-up oasis at the Australian Open offered a seamless blend of convenience and comfort, featuring a QuickServe automatic convenience store. The highlight of this project was AiFi’s new innovative technology allowing tennis fans to purchase snacks
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SPACECUBE installed two Partner and Premium Experience Suites at Australian Open. These suites were designed to elevate the VIP experience, used as entries suites in the Melbourne Olympic Park precinct. Each suite was vinyl wrapped and customised with AO branding and signage, powered by Marriott Bonvoy.
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