SPACECUBE provided multi-storey trackside experiences with its reconfigurable, relocatable and reusable modular structures. Experiences included 11 event structures including 5 multi-level hospitality facilities, a broadcast studio, 2 branded retail catering vendors and 3 brand activations covering approximately 3,400 sqm in total.
The AGPC worked closely with SPACECUBE to provide premium hospitality solutions around the Albert Park Circuit. With AGPC’s commitment to sustainability and waste reduction heavily aligned to SPACECUBE’s DNA, we set out to provide premium vantages of the track and surroundings utilising reusable stock rather than custom fit out elements. The four AGPC hospitality structures had no fit out except for signage and hired greenery and furniture. Each of the hospitality builds had its own identity and personality reflective of the site and vantage.
The reusability aspect of SPACECUBE’s modular components meant that each module could be prefabricated, installed and then reconfigured for its next project, reducing not only time on site, but a significant amount of waste which would ordinarily be attributed to traditional building methods. Some structures included reusable facades and internal fit outs. Also neatly integrated premium amenities within one of the structures.
It was a pleasure to be involved in this iconic event and partner with the Australian Grand Prix Corporation and their clients.
See F1 Australian Grand Prix Brand Activations here https://spacecube.com/project/f1-australian-grand-prix-2023-2/