At the BNP Paribas, expansion did not mean building outward. It meant building inward.
By activating under-grandstand space with SPACECUBE, InProduction transformed unused structural volume into fully operational programmed environments. At Indian Wells, this meant food & beverage and locker rooms. But these applications are just an example of what the footprint can support. The same space can serve retail, sponsor activations, premium access areas, back of house operations, or broadcast infrastructure depending on what the event needs that year. No additional footprint. No new build zones. No compromised guest flow. In a market defined by tighter capital decisions and evolving revenue models, that flexibility matters.
This is what building smarter looks like.
