An exciting moment from Madison Square Park, New York, where the U.S. Open experience went beyond the court. IBM created an immersive fan activation with the AI Sports Club, inviting visitors to challenge friends in dynamic, AI-powered ping-pong matches—complete with real-time playful visuals from their live game data.
Huge thanks to the incredible teams at George P Johnson Experience Marketing and our U.S. partner InProduction for bringing this vision to life and including SPACECUBE. We’re proud to see the SPACECUBE Build System showcased right in the heart of NYC!
