Jo Malone

This exceptionally beautiful brand activation for Jo Malone was cleverly created by Backlash Creative. All lit up for the festive season in Covent Garden, this modular structure was built using SPACECUBE’s build system. Four modular cubes joined side by side were used to create this pop-up shop space. The cubes were then custom branded and fit out by our client to sparkle in the middle of this high foot traffic location, brining Christmas cheer to London.