Furphy – Melbourne Cup, Australia

Furphy is back in the Birdcage! SPACECUBE’s modular building system has been used to construct this spectacular 618sqm hospitality structure for Lion’s Furphy Beer at this week’s 2023 Melbourne Cup Carnival. The design has been reconfigured from last year’s structure into a new lay out, with Furphy’s custom branding, bar, undercover balcony and sophisticated bathroom amenities. A fantastic creative collaboration between Maake Agency, Made Experiences and SPACECUBE. This large multi-level structure, on the front row of the Birdcage, has been beautifully fit out by our client and has incredible views of the Flemington racetrack.