HOKA

Another spectacular brand activation by Emotive Agency for the launch of Hoka FlyLab! Located at Pitt Street Mall, Sydney and just in time for Global Running Day, the Emotive team turned three modular SPACECUBE’s structures into the ultimate haven for performance innovation. Over five days, thousands swarmed to Sydney’s CBD to experience this immersive activation, featuring community events, run clubs, and health and fitness masterclasses